Microsoft, Google, eBay, Staples, Genentech,
Starbucks, Nike and Harley Davidson . . . these are just a few examples of an
elite group of companies that have managed to turn billion-dollar ideas into
billion-dollar businesses. What did these and other high-growth companies do to
achieve such a goal? What blueprint do they follow to produce such results?
Based on three years of in-depth research, David Thomson's
Blueprint to a Billion™:7 Essentials to Achieve Exponential Growth
provides the first quantitative assessment of the success pattern common across
a distinct group of 387 "Blueprint Companies"-the 5% that have IPO'd since 1980
and grown to $1 billion in revenue. They represent America's highest growth
companies; they uniquely achieved exponential revenue growth and returns.
Blueprint to a Billion is not about one unique company, its innovation, and the financial
returns it achieved; it is about the quantifiable, success-based pattern independent of
economic cycles or industries shared across this
group of 387 elite companies. It's about how you can use seven common essentials
to better your business, organization, team, or yourself and produce exponential
growth. It's about executing the essentials and linking them. It's about taking
the actions that matter while avoiding pitfalls. While the book is based on
quantitative evidence, it provides insightful analysis and very personal stories
from many Blueprint Company leaders. It's about taking the actions that matter
while avoiding pitfalls.The
Blueprint Institute will show you how to formulate a breakthrough value proposition, create
exponential revenue growth—the most valuable and unique kind of growth—and seize
the opportunity to garner exponential returns. More importantly, it provides
practical guidelines that you, as a business leader at any level, can use to
improve company performance from one year to the next. Our book, Blueprint to a
Billion is based
on quantitative evidence, it provides insightful analysis and very
personal stories from many Blueprint Company leaders.
Both fact-based and actionable, Blueprint to a Billion contains
fresh research that provides valuable insights into success-based business building.
David Thomson, the CEO of the Blueprint
Institute, has been leading business growth for 20 years in general management and executive sales and marketing roles at Nortel
Networks and Hewlett-Packard. He also served as an Associate Principal during
his five years at McKinsey & Company. Please refer to
www.blueprinttoabillion.com for additional information.
BentonsEdge is a sales strategy
consultancy, working mainly with technology companies and
R&D departments.
Our visual tools are
optimized for R&D, engineering and technical teams whose
expertise lie in areas other than selling technique and
marketing strategy. If your business depends upon building
high-value customer relationships inside and outside your
company; and if your product or service is new, complex or
difficult to communicate; then you should consider our team.
In Value-Story Selling™ we visually document your
assumptions about your value to customers, then test your
assumptions through selling. Our process includes
discovery, visual communications tools, research, and
coaching on selling and closing sales with your early
customers.
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